Your mobile device can increasingly be your window on the real world while you’re on the go. Retailers can use that to help you with more information and thereby boost offline sales.
Here are some of the innovative ways:
- Store Locator
- Bar code reader
- Product Research
- Ratings and Reviews
- Persistent Shopping Cart creates shopping list
- Social Media to check what your friends think about a store or product
- Product Finder / Search
- In-Store Availability
- Flyers / Newsletters for current specials
- Offers or coupons
It is your cell phone that almost becomes their sales representative. This is pull selling at its best.