Chris Silver Smith points out that a Google Custom Map can be a goldmine for local businesses. For companies and individuals who have some rich local data to share, or local place expertise, creating your own custom map in My Maps may be very worthwhile. People frequently search for local places via maps so adding keywords in map names, map descriptions and choosing suitable map names may bring appreciable traffic. Companies which develop value-added information maps about local areas reap the benefit of having more content within Google Maps and this can convert to more traffic to their websites.
Technorati Tags: Google Maps, visitor traffic