Chris Silver Smith offers Ways to optimize a business for local search via newspapers. This may bring direct traffic to your bricks-and-mortar store or restaurant. It will also help your rankings in local search.
- Get listed in the classifieds, which includes the online version
- Expand your listing/profile in the newspaper’s own yellow pages
- Pitch stories and content about your business to local news reporters.
- Come up with a media attention-grabbing stunt
- Provide free content to journalists in return for a link