Canadian text message rates have a huge mark-up according to a University of Waterloo researcher.
To U.S. senators, he estimated the mark-up on text messages to be 4,900 per cent. The maximum cost of a text message is unlikely to exceed 0.3 cents. The oligopoly of the large cellphone companies charge pay-per-use texters 15 cents to send a text message. It is unfortunate that they push the pricing as high as the market will bear. They would be very much better off financially with more reasonable pricing multiplied by vastly increased usages.