A Statistics Canada Report shows that Canadians have a longer life expectancy now and that seniors constitute a larger and larger share of the population.
Although this puts pressure on the federal budget, given increased costs for health systems, it does create new business opportunities. Seniors are active and wish to maintain their independence thus requiring appropriate safe and secure accommodation. Their sports and volunteering activities also create extra demand for products and services. There is an associated increase in death rates which brings greater demands in the casket industry. That even attracted Wal-Mart into the online casket market.