10 Tips to Optimize AdWords Local Business Ads reminds us that with Google Adwords you can target your local area in your online advertising. Here are some of the more important tips:
- 1. Add a Google Custom Business Image
- to increase click-through rate CTR and stand out from your local competiton
- 2. Add a Google Custom Map Marker
- this will be displayed on Google Maps
- 3. Expand the Local Business Ads Target Area
- a way to increase leads in adjacent areas
- 7. Optimize Your Google Local Business Name
- your business name is your headline but has a 25 character max
- 9. Optimize Geo Modified Keywords for AdWords Search
- do not use in search only campaigns but only in content only campaigns
The link above gives more details.